All of our products help improve the body's cholesterol levels. Cod liver oil (in liquid or capsule form), Omega-3 Regular Strength, and Omega-3 Maximum Strength all contain Omega-3 fatty acids, EPA (eicosapentanoic acid) and DHA (docosahexanoic acid). These nutrients are known to improve the cholesterol level. Improvement comes from decreasing LDL, the "bad" cholesterol, increasing HDL, the "good" cholesterol, and reducing triglycerides which are fatty compounds that circulate in the bloodstream.

Shark liver oil aids the body with nutrients called G-E-lipids (glycerol ether lipids, also known as alkylglycerols.) In addition to their immunological benefits, these nutrients have been shown to improve the functioning of the liver, which is where the body produces cholesterol. Taking shark liver oil is a good addition to a regular supplement of omega-3 or cod liver oil.

Many of the side effects often observed come from lower quality fish oil. Pharmaceutical-grade fish oil from Iceland Health is detoxified and concentrated to give you the highest levels of the essential fatty acids EPA and DHA with the lowest levels of other materials in the oil.

Relative to prolonged bleeding, the published data indicates that up to 16 grams per day of Omega-3 fatty acids will have the same effect on bleeding as taking 1 aspirin per day. Many clinical studies have found no significant increase in bleeding times at a constant level of 10 grams of Omega-3 fats per day.

Your body will benefit from the omega-3 as soon as you start taking it, but as science has proven and dr gordon has stated in his book, the long-term benefits build up with usage over time so we encourage you to take the product for a couple of months to see the positive benefits. Remember that we offer a full money back guarantee on unopened bottles.

Cancer is less common in communities that eat large amounts of fish, and the reason is thought to be the presence in fish of the long chain omega-3 polyunsaturates. Japanese women, for example, eat a lot of fish, and have a very low rate of breast, (and other) cancer. Men who eat fish frequently have a lower risk of prostate cancer. Stomach and intestinal cancers also appear to be less common in fish eaters. It is difficult to be specific about this though, because in such studies, there are often several factors that are different, and which could explain the lower cancer incidence. Laboratory studies have provided more support to the idea that the omega-3 polyunsaturates can reduce cancer risk. For example, tests have shown that cancer-treating drugs work more effectively when there is a good level of omega-3 polyunsaturates in the diet. Other studies have shown that adding omega-3s to the diet helps to reduce the level of certain hormone-like substances, which tend to be present in higher amounts in cancer sufferers. In summary, it can be said that while there are good grounds for believing that adding omega-3 polyunsaturates to the diet will help to reduce cancer risk, it is not yet proven beyond doubt

The long chain omega-3 polyunsaturates are essential for the optimal development of the fetus. They are especially important for the formation of a healthy brain, eyes and nervous system. Each is made up in large part from the long chain omega-3s and studies have shown that if the mother's diet does not provide sufficient omega-3, then the formation and function of the fetal organs can be impaired somewhat. Oil-rich fish is an excellent source of the long chain omega-3 polyunsaturates. Approximately 20% of natural fish oil is made up of the omega-3 polyunsaturates, of which the two major components are EPA and DHA.

There is no information which suggests that fish oil capsules are not safe. On the contrary, they are free from the toxins that making eating fish risky. As far as intake recommendation is concerned, for the average pregnant woman, experts recommend an intake of 650mg of long chain omega-3 polyunsaturates per day, of which at least 180mg should be DHA. Thus to achieve this intake from Maximum Strength Omega-3 capsules, a daily intake of 1000mg of oil will be needed, the amount found in one capsule.

The relationship between psoriasis and the long chain polyunsaturates from fish oil is one which is quite well documented scientifically. Psoriasis is one of the inflammatory diseases and increasing the amount of the long chain omega-3 polyunsaturates in the diet is known to aid in bringing about a more anti-inflammatory state. The first trials in this area were carried out in the early 1980s and they showed that taking 10g of fish oil daily for 3 months brought about a lessening of psoriatic symptoms such as itching, flakiness and redness of skin, as well as a reduction in the amount of the body affected. Since then, several other trials have been carried out - all showing much the same thing. The disease is not cured by the omega-3 polyunsaturates, but it does become much easier to live with, and can be more readily controlled. Another aspect of the situation is that the omega-3 polyunsaturates can help to counteract some of the adverse effects of conventional psoriasis drugs.

A significant part of the structure of brain, nerves and the retina of the eye is composed of the long chain omega-3 polyunsaturates such as are only found in fish oil. The long chain omega-3 polyunsaturates are essential for the optimal development of a healthy brain, eyes and nervous system. Studies have shown that if the diet does not provide sufficient omega-3, then the formation and function of these vital organs is impaired somewhat. Depression or bipolar disorder is one common condition thought to be affected by brain omega-3 levels. Studies comparing the incidence of depression in different areas of the world have suggested that depression is less common in areas where large amounts of fish are consumed. Studies from hospitals have also recently provided another type of evidence that depression might well be linked with a shortage of the long chain omega-3 polyunsaturates from fish. Research published in the Archives of General Psychiatry (199; 56:407-412) reported the results of a study in which severe manic-depressives (bipolar disorder) patients were treated with long chain omega-3 polyunsaturates (10g/day) from fish oil. A control group was given olive oil instead of fish oil. After 4 months, the trial was stopped because the fish oil group had improved so much that it would have been unethical to continue to deny the benefits to the placebo group. Other areas in which the long chain omega-3 polyunsaturates from fish are thought to be involved include eyesight development in very young children, dyslexia, dyspraxia, hyperactivity, intelligence, problem solving ability, and even protection from mental illnesses such as schizophrenia. Research on all these areas is not yet well developed, but the indications are substantial, and consistent with epidemiological observations, and the theoretical predictions of experts in these areas.

It has been known for quite some time that the reason cod liver oil relieves joint pain and helps maintain joint suppleness and flexibility is that it contains omega-3 long-chain polyunsaturates - the most powerful anti-inflammatory found in nature. The omega-3's are delivered to the site of the inflammation in the blood.

If you eat plenty of oily fish (e.g. mackerel, herring, sardine, pilchard, salmon) then you don't need to take a supplement, unless you're worried about the toxins. The reason most people (90% of the population according to the Institute for Optimum Nutrition) are deficient in omega-3s is that the typical Western diet has changed so much since the turn of the century. Our reliance on processed foods, meat and dairy produce means that most of us eat less fish (particularly the oily fish which made regular appearances in the traditional diet of years ago) and fewer of the nuts and seeds that provide vegetable-source omega-3 (which although not as good as fish oils are certainly better than no omega-3s at all). It is advised that people increase their oily fish consumption and, if they can't, that they take supplements. You may not notice the deficiency now (skin condition is a good indicator - are you sure your skin is as velvety, plump and blemish-free as it could be?), but as you age your body will feel the lack and you will be less able to fend off diseases associated with growing older. Fish and fish oils supply omega-3 nutrients. Cod liver oil also supplies vitamins A and D.

Cod liver oil (in liquid or capsule form) and omega-3 all contain omega-3 fatty acids EPA (eicosapentanoic acid) and DHA (docosahexanoic acid). These nutrients are known to improve the cholesterol level. Improvement comes from decreasing ldl, the "bad" cholesterol, increasing hdl, the "good" cholesterol, and reducing triglycerides which are fatty compounds that circulate in the bloodstream.

Shark liver oil aids the body with nutrients called g-e-lipids (glycerol ether lipids, also known as alkylglycerols.) These nutrients have been shown to improve the functioning of the liver, which is where the body produces cholesterol. Taking shark liver oil is a good addition to a regular supplement of cod liver oil.

All of our health information and studies are on our web site at http://www.icelandhealth.com/research. Health studies can be found under the "research" heading.

It is perfectly fine to take any 2 products together since each contains 1000mg of omega-3 and the recommended daily dosage is 1000-2000mg. As with any supplement, if you have any concerns or want to take a dosage higher than the recommended daily allowance, you should contact their health care professional.

The possibility of taking an overdose of Omega-3 is very remote, especially when taking a refined product such as our Omega-3 Maximum Strength. That's because it does not contain non-soluble vitamins A and D, which can build up in your system, and because it is free of toxins. People have been known to take 3,000 to 10,000 mg per day without a problem. We do, however, suggest that you follow the recommended dosage of one to two 1000 mg softgels per day unless directed by your healthcare professional. Studies have shown you can take up to 16 grams per day without any problems. We should warn about taking if using blood thinners or before surgery.

More and more research suggests that, for pregnant women, Omega-3 fats might be the most important supplement they can take to improve the brain development of the fetus. Of course, we recommend you first discuss taking any supplements with your physician if you're pregnant.

Any change in diet, for better or worse, will affect the metabolism of any drug. With fish oil, the types of conditions that people would usually take it for would include cardiovascular, inflammatory and neurological problems. In each of those cases, the fish oil very well may reduce the need for taking the drug. That's why you should check with your doctor to determine what is the optimum amount of the drug required for this new change in your diet.

Omega-3 is perfectly safe for children to take, though practical problems can make it difficult for children under 5. As far as amounts are concerned, for children between 5 and 10 years of age, it is suggested that an intake of around 300mg per day of long chain omega-3 (from fish oil) would be suitable. If you want to use vegetable omega-3, you must increase this by 10 times to have the same effect. We recommend one capsule per day of our Regular Strength Omega-3 for children under 10 (275 mg) and two capsules for children over 10 (550 mg.) If you'd rather give your child liquid cod liver oil, ½ teaspon is recommended for children under 12

The omega-3 polyunsaturates are components of foods and as such not likely to interact with drugs, though it is difficult to be exact since there are so many drugs being launched all the time. If you are taking any drug on the recommendation of a physician it would be wise to inform him or her when next you visit.

First, Omega-3 is not an "herb" but rather an essential fatty acid required by the body for normal functioning. Secondly, there is no known interaction of fish oil with the birth control pill.

Not only is our cod liver oil safe for children, but children in Iceland have been taking it for hundreds of years. In fact, U.S. heart associations and the National Institute of Health all recommend the Omega-3 fatty acids found in cod liver oil for children from 2 years and older. The recommended dosage for children under 12 years old is half a teaspoon per day (aprox. 2.5 grams containing 382 i.u. of Vitamin A and 92 i.u. of Vitamin D.) Children find our Fruit flavor most appealing.

Absolutely and we specifically sell Regular Strength Omega-3 for children. The dosage for children under 12 is 1-3 softgels per day, a total of 280 mg of omega-3. These softgels are specifically made smaller and easier to swallow for children. If they have difficulty taking pills, you might also try our liquid cod liver oil, an excellent source of omega-3 and vitamins A and D. The fruit flavored oil, especially taken with juice, has no taste.

Not only is our cod liver oil safe for children, but children in Iceland have been taking it for hundreds of years. In fact, U.S. heart associations and the National Institute of Health all recommend the omega-3 fatty acids found in cod liver oil for children from 2 years and older.

The recommended dosage for children 5-7 years old is half a teaspoon per day (aprox. 2.5 grams containing 382 i.u. Of vitamin A and 92 i.u. Of vitamin D.) Children find our fruit flavor most appealing.

Generally speaking there are no known dangers from fish oil with any disease or condition. As for taking omega-3 with a heart condition, it is highly recommended. However, anyone with concerns about specific diseases or conditions should seek consultation with a health care professional before taking any medication or supplements.

Most fish allergies would probably not be activated by taking Maximum Strength Omega-3 since almost everything is removed except for the omega-3 oil, which is an essential fatty acid that everyone requires. There are however trace quantities of other fish nutrients remaining in the oil and, since we don't have information on what you are specifically allergic to, they might trigger a reaction. Therefore, it is best to check with your health care provider before taking any new medicines or supplements.

Another possibility is taking our omega-3 health bar. It is made with flax seed oil, another important source omega-3. It has no fish oil in it.

Absolutely. Omega-3 is highly recommended for pregnant and breast-feeding women to provide the needed DHA for the baby and the mother.

It's recommended that you seek the advice of a health care professional if you have concerns about other medications you take.

It is perfectly safe and in many cases suggested to take the recommended dosage of omega-3 along with your blood pressure and cholesterol medications. However, if you are taking blood thinning medication or have concerns, it is always suggested that you seek the advice of a health care professional when taking medication.

Yes, although you should be careful about how much fish you eat due to the levels of mercury that are found in many varieties. That's why omega-3 from Iceland Health is so wonderful. It's pharmaceutical grade so it's free of virtually all toxins and is the cleanest, purest and most potent natural omega-3 product available.

We recommend that you take the Regular Strength Omega-3 capsules. They are made for children and are therefore smaller and easier to swallow. You can take 3 a day to get the recommended dosage of the omega-3 maximum strength gel capsules.

Yes, many adults take the regular strength for a variety of reasons but primarily when they'd like to stretch out their doses throughout the day. An adult should take 3-6 Regular Strength Omega-3 gel capsules per day to get the recommended daily dosage.

1,000 mgs a day. Iceland Health Omega-3 maximum strength gel caps are 1,000 milligrams so you only need to take one a day. Omega-3 regular strength gel caps are 280 mgs each.

There have been studies that suggest taking up to 10,000 mgs of omega-3 per day for bi-polar disorder. Of course we suggest that you seek advice from a health care professional before exceeding the recommended dosage of 1,000 to 2,000 mgs per day. It is vitally important that the omega-3 taken be pharmaceutical-grade to get the full concentration of DHA and EPA.

The possibility of taking an overdose of omega-3 is very remote, especially when taking a refined product such as our omega-3 maximum strength. That's because it does not contain non-soluble vitamins A and D which can build up in your system and it is free of toxins. People have been known to take 3,000 to 10,000 mg per day without a problem. We do, however, suggest that you follow the recommended dosages.

If you have a sensitive system you may want to take the gel capsules with food but it's not necessary.

Omega-3 is for the heart, cholesterol and joints. Shark liver oil helps the immune system.

Cod liver oil is another very good source of omega-3, so we would not recommend taking both Maximum Strength Omega-3 and cod liver oil together. Shark liver oil, on the other hand, is recommended to support the immune system and doctors encourage people to take it together with their omega-3 for complete protection.

Everybody is different and any medication or supplement may cause side-effects in some people. We have had a few reports of very mild belching lasting for less than a minute when taking the product on an empty stomach. These people say that 2 remedies are very effective: taking the product with food and keeping the softgels in the freezer before taking (the freezing seems to slow the release into the system thereby letting the body digest it more slowly.)

There are no known medical side effects from omega-3 unless you are taking blood thinning medication, in which case you should check first with your health care provider. The vast majority of people experience no gastrointestinal discomfort from omega-3.

The term "pharmaceutical-grade omega-3 oil" is a set of specifications regarding the amounts of the various fatty acids contained in the oil after processing. These specifications are defined in a pharmacopeia, which is a compendium of specifications (also called monographs) for all types of organic and inorganic substances that people use for health or medicinal purposes. Omega-3 specifications are defined in the european pharmacopeia and our omega-3 products conform to or exceed those standards thereby making them "pharmaceutical-grade" by definition.

The key to verifying this is the amount of EPA and DHA (the 2 most important acids) in a gram of omega-3 oil. It can vary a lot from one brand to another. Our products contain more than sufficient levels. Also important to understand is that some brands produce their oils with additives to manipulate the levels of EPA and DHA artificially. Our lab in Iceland produces a completely natural product.

In addition, our lab in Iceland uses a patented process to remove more of the toxins from the oil and is certified by european and Icelandic authorities as a pharmaceutical production facility, the same as those that are approved for producing prescription medication.

"Pharmaceutical-grade", is a classification of the potency and purity of the product. "produced under pharmaceutical conditions," means that the laboratory where the product is produced and packaged is supervised and under the authority of a government agency that oversees companies that produce prescription medication in a sterile environment. Iceland Health is the only company producing fish oils that complies with these strict requirements.

We claim that our oils contain the most EPA and DHA in a "natural" product. This is a very important distinction since, as I mentioned above, many company use additives to increase the levels. We don't believe in doing that. Also, there is a range of EPA and DHA in all fish oils which changes seasonally and by the combination of fish used in each batch. The average for a natural, distilled product is 30% EPA and 20% DHA, with the range being plus or minus 10%. In our 1000mg softgels, the range of EPA, for example, is 275mg to 325mg. Most other companies disclose the average on their label. We disclose the lower end of the range to assure that it is always at least that amount.

No, products from Iceland Health are purified through a process called "molecular-distillation". This is a state-of-the-art process by which all harmful materials - heavy metals, mercury, PCB's, and other toxins - are separated and removed completely from the fish oils we use. After our detoxification process, there are no detectable levels of toxins or heavy metals in any of our products. Our lab in Iceland uses a proprietary natural process to achieve these results and which is subject to regulations of the European Good Manufacturing Practice and Pharmaceutical Production Commission and ISO 9002 (an international standards code.). Our products are independently tested by 3rd party laboratories as directed by our pharmaceutical oversight agency that they are free from all toxins. Since Iceland Health products are the only fish oils made under pharmaceutical authority (the same standards as for prescription medication), you can be sure our products are the cleanest and purist you can find.

All of our products are "pharmaceutical-grade." The term "pharmaceutical-grade omega-3 oil" is a set of specifications regarding the amounts of the various fatty acids contained in the oil after processing. These specifications are defined in a pharmacopia, which is a compendium of specifications (also called monographs) for all types of organic and inorganic substances that people use for health or medicinal purposes. Omega-3 specifications are defined in the European Pharmacopia and our Omega-3 products conform to or exceed those standards thereby making them "pharmaceutical-grade" by definition.

The key to verifying this is the amount of EPA and DHA (the 2 most important fatty acids) in a gram of Omega-3 oil. It can vary a lot from one brand to another. Our products contain more than sufficient levels. Also important to understand is that some brands produce their oils with additives to manipulate the levels of EPA and DHA artificially. Our lab in Iceland produces a completely natural product.

"Pharmaceutical-grade" is a classification of the potency and purity of the product. "Produced under pharmaceutical conditions" means that the laboratory where the product is produced and packaged is supervised and under the authority of a government agency that oversees companies that produce prescription medication in a sterile environment. Iceland Health is the only company producing fish oils that complies with these strict requirements.

In addition to EPA and DHA, the remaining quantity of oil contains the following Omega-3 fatty acids:

C18:3       ca. 1%
C18:4       ca. 6%
C20:4       ca. 2%
C21:5       ca. 1.5%
C22:5 (EPA) ca. 4%

The omega-3 polyunsaturates are a family of polyunsaturated fatty acids. Fatty acids are the building blocks from which edible oils and fats are made up. The polyunsaturates are characterised by the presence of certain structural features which mark them out as being different from other fatty acids. The polyunsaturates are essential nutrients for humans and indeed most if not all animals. There are two important families of polyunsaturates, the omega-3 family, and the omega-6 family. Both are needed in the human diet for optimal health. The omega-6 family is found mainly in vegetable oils such as sunflowerseed, sesame, corn, soy etc. The omega-3 family is found mainly in fish, and especially in the oil rich fish such as herring, mackerel, sardines etc. Small amounts of the omega-3's are found in eggs. Certain vegetable oils such as linseed (flaxseed), rapeseed (canola) and walnut oil contain a type of omega-3, known as the short chain type (alpha-linolenic acid). To be useful to the human body, these short chain omega-3s must first be converted to their long chain form. While the human body can in theory do this conversion, in practice, modern diets and lifestyles reduce the effectiveness of the conversion systems. Roughly 10 times more of the short chain omega-3s must be consumed to have the same effect as the long chain form from fish oil.

EPA, or eicosapentaenoic acid, is one of the long chain omega-3 polyunsaturates found mainly in the oil from fish. Having EPA and its related polyunsaturate DHA, or docosahexaenoic acid, (e.g. 650mg/day) is reckoned by those scientists studying this subject to be a sensible dietary goal. This amount will provide protection from heart disease, and perhaps cancer, depression and other common ills.

We use gelatin shells for our softgels.

No, as long as they are not exposed to extremes of heat or cold for an extended length of time. Many people, however, prefer to store their cod liver oil liquid in the refrigerator to improve the taste.

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Yes, our Original Flavor Cod Liver Oil liquid does not contain any flavoring. The fishy taste and odor is removed and the resulting flavor is neutral.

We manufacturer our products under pharmaceutical conditions, conform to GMP (Good Manufacturing Practices) as recommended by the FDA and ISA 9002 standards, and have our products independently tested by licensed 3rd party laboratories for potency and purity. Our softgels are from 280mg to 1000mg, depending on dosage. For people with a problem swallowing pills, we recommend our liquid cod liver oil which is taken by teaspoon.

The fattiest deep water fish are necessary to produce a product with the highest natural concentration of EPA and DHA, the two important nutrients in omega-3. We use herring, mackerel, sardines and anchovies.

To produce an omega-3 product that has the highest natural concentration of EPA and DHA, the two important nutrients, the fattiest deep water fish are necessary: herring, mackerel, sardines and anchovies. The oil is then processed to remove any taste and toxins. It is then concentrated through natural molecular distillation to bring it to a pharmaceutical-grade level. This is all done under authority of the Iceland pharmaceutical oversight board. It is the cleanest, purest, and most potent natural omega-3 product available.

Iceland Health Omega-3 comes in a gel capsule. There are other companies that sell a liquid form but, to get a neutral taste, they must include chemicals and other unnatural additives that weakens the effectiveness of the oil. In order to produce a 100% natural pharmaceutical grade fish oil with the correct concentrations of EPA and DHA, it's necessary to use the fattiest fish available: mackerel, sardines, herring and anchovies. The oil is purified, molecularly distilled, detoxified, deodorized, and concentrated, but it would still not taste very good in a liquid form.

You can order our cod liver oil liquid in 3 flavors - regular, fruit and lemon. Cod liver oil contains omega-3 fatty acids EPA (eicosapentanoic acid) and DHA (docosahexanoic acid).

The fruit flavor that we use is called cherry wild flavoring NA C8442, bush boake allen code 187530. The lemon flavor that we use is natural lemon flavor 31673-DO from givaudan.

Our fruit and lemon flavored cod liver oils have virtually no fishy taste or smell. Storing them in the refrigerator and serving them in juice assures that even the most sensitive person will not sense any fishiness at all. The oils mix well with juice and people in Iceland have very successfully been giving their children the products in this manner.

Omacor is a prescription drug (chemically produced) whereas Iceland Health Omega-3 is a completely pure, chemical-free dietary supplement that is of the highest quality. Iceland Health Omega-3 is produced according to FDA standards and is pharmaceutical grade and is completely free of all toxins and impurities. Physicians who want to provide a natural product to their patients choose all-natural Iceland Health Omega-3.

Eating fish would seem to be the most realistic way to getting fish oil in your diet. Unfortunately, much of the fish today has contamination with organic mercury, PCBs and DDT. This is why we get mixed messages that we should consume more fish, but at the same time we shouldn't because of their contamination. The solution to this dilemma is the use of purified fish oil in which the toxins, such as mercury, PCBs and DDT, have been removed. Furthermore, the types of fish which are rich in fish oil are the types of fish most Americans do not like to eat - like mackerel, herring and sardines. To get the minimum recommended levels of Omega-3 fats you would need to eat at least a half a pound of salmon every day or 5 pounds of flounder. This is simply unrealistic for most Americans. And this is why fish oil supplementation becomes the best way to get adequate levels of these critical fats on a daily basis.

Freshwater fish can be a useful source of the long chain omega-3 polyunsaturates, but the amount is very variable, depending on conditions. The amount depends on the type of plankton and microscopic plants found in the water in which the fish are reared. Tropical areas often have different organisms to those found in more temperate areas and, as a result, can have low omega-3 levels. If the fish are farmed, the type of food they are fed will have a big influence. For more information relevant to your area, try asking local universities if they have more detailed information.

Although a nutritional approach to heart health maintenance is better than drug treatment in most cases, there are no comparative data to show that a certain amount of omega-3 long chain polyunsaturates is as effective as routine use of low-dose aspirin in secondary prevention of heart attack, although there is certainly a body of evidence to suggest it has a role in heart health. If aspirin is prescribed then it is important that you do not switch to fish oil supplements without first consulting your doctor. If you are in good health, then fish oil supplementation will help keep you that way. The side effects of fish oil (improved skin condition and joint mobility to name just two) are bonuses. Many people take both aspirin and Omega-3 daily - ask your doctor.

Flaxseed oil contains short-chain Omega-3 fatty acids and the human body can convert these short-chain Omega-3 fatty acids with great difficulty into much lower levels of longer-chain Omega-3 fatty acids. The conversion rate is between one and five percent. It is only the long-chain Omega-3 fats that have the health benefits. This is not to say that flaxseed oil is bad. It is just not very good compared to fish oil because of the very inefficient conversion of the fats found in flaxseed oil to the long-chain Omega-3 fats found in fish oil.

Our product strictly conforms to pharmaceutical-grade standards for levels of EPA and DHA, as does sears labs' products. In addition, however, our lab in Iceland uses a patented process to remove more of the toxins from the oil (in fact to non-detectable levels) and is certified by european and Icelandic authorities as a pharmaceutical production facility, the same as those that are approved for producing prescription medication. Sears Labs can not make this claim. Our products are the purest, cleanest, safest and most potent on the market. Our prices are also better.

Before buying omega-3 it is important to ask:

1. is it pharmaceutical-grade containing at least 60% omega-3?
2. is it produced under the same laboratory conditions as prescription medication?
3. are the fish used in production from clean waters?
4. has it been completely purified of all toxins? And
5. is it a completely natural product, free of any additives?

Products from Iceland Health contain the highest naturally-produced concentration of omega-3 and it's critical components, EPA and DHA. We're the only manufacturer to produce omega-3 in prescription-quality laboratories under government supervision. The fish we use are from the deep, cold, unpolluted waters of Iceland. Our oils are molecularly-distilled by a patented process to remove all detectable levels of toxins and are free of any artificial additives.

Take a big step toward better health and a longer life by joining the Iceland Health Club. Membership is absolutely FREE and you’ll receive a bottle of Iceland Health Maximum Strength Omega-3 every month at the LOWEST PRICE we offer - FOR LIFE! By joining the Club, you’ll be assured of a steady supply of Iceland Health Omega-3. An important part of your daily life, it’s something you and your family don’t want to be without. And every shipment includes our full MONEY-BACK GUARANTEE. You’ve taken the first step toward great health and a longer life. Don’t stop now. Join the Iceland Health Club today by calling 1-866-3-ICELAND!

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Some people feel the effects right away such as an increase in energy or sleeping more soundly. Others have to take it for a few months before they notice the maximum benefits. However, your doctor can look at your blood work and tell you if it's working - i.e. Lower cholesterol levels, improved circulatory and cardiovascular function, etc. Omega-3 is an essential nutrient that your body requires and one that cannot be manufactured in our bodies. The effects may not be noticeable to you, but your body will benefit from it. Just as someone may not have symptoms before they have a heart attack, you may not feel the benefits of omega-3 in your body, but you will benefit from taking it nonetheless. However, Iceland Health does offer a full money-back guarantee on all unopened bottles so you can purchase risk free today.

Iceland Health Maximum Strength Omega-3 and Joint Relief Formula are available at CVS, Walgreens, Rite Aid and your local food, drug and supercenters. All of our products can be ordered by phone at 1-866-3-ICELAND or on our web site

It is true that you might be able to get as much EPA and DHA from less expensive oils by taking multiple capsules. The problem with that is you also get more impurities and other less desirable parts of the fish oil. These are known as 18/12 oils - 18% EPA and 12% DHA. The other 70% of the content contains other oils that are not necessary and opens the possibility of adverse reaction. Our Maximum Strength Omega-3 1000mg softgels contain an average of 60% omega-3: 30% EPA, 20% DHA, and 10% other essential omega-3 fatty acids.

As the leading brand of pharmaceutical-grade fish oils, our pricing reflects a good and fair value to our customers. Our oils are imported from Iceland where they are made from fresh fish caught in the clean waters around Iceland and then purified of toxins and concentrated to pharmaceutical standards. Our products are made in laboratories that are supervised by an Icelandic pharmaceutical oversight board - the same standards as those used for prescription medication. We then test each batch with an independent laboratory to assure purity, cleanliness and freshness.

All of these steps cost money but it's worth it when our customers are taking our products for their health. Other brands simply do not do this.

Omega-3 gel capsules should be stored in a cool, dry place.

The truth of the matter is that it is not impossible to remove all traces of mercury and other heavy metals from fish oil, it's impossible to detect levels that are that low. No equipment exists that can detect metals in oil below a certain point, so when all metals are removed we are required by law to state "non-detectable levels."

Our detoxification process removes virtually all toxins and heavy metals from our products to the point when they are below detectable levels. Our lab in Iceland uses a proprietary natural process to achieve these results and, subject to regulations of the european good manufacturing practice and pharmaceutical production commission and iso 9002 (a European standards code), samples of our oils are tested frequently for toxicity levels by licensed third-party testing companies.

Our factory in Iceland uses the company listed below for testing. They are used extensively by companies in the food industry and carry out analyses of all types of trace contaminants:

Dr. Wiertz, Dipl.
Chem. Eggert - Dr. Jörissen GMBH
Stenzelring 14b
21107 Hamburg, Germany

You can see the full toxicity report at http://www.Icelandhealth.com/tr.html