Studies report that the daily intake of fish oils is unique to Icelanders. It starts with small children and continues with even the oldest adults. Taking the "golden oil of the sea" - Omega-3 fish oils unusually rich in essential fatty acids EPA and DHA - every day is at the center of their remarkable longevity and health.

Scientific studies from around the world demonstrate that EPA and DHA have a profound impact on maintaining good health, helping to prevent and control serious health disorders, including heart disease, cardiovascular disease, and numerous autoimmune and inflammatory diseases. Key findings include:

• EPA&DHA - Essential for good health. EPA (eicosapentaenoic acid) is necessary to create prostaglandins to promote superior cardiovascular health and optimal cell membrane formation. DHA (docosahexaenoic acid) is vital for proper development and functioning of the brain, eyes, and autoimmune system.
• Promotes arterial flexibility: Omega-3 fatty acids promote the flexibility and elasticity of coronary arteries. Without Omega-3, artery walls can become hard, with microscopic cracks and pockets that can become receptacles for life-threatening cholesterol.
• Fights joint disease: Omega-3 fatty acids maintain cell and joint suppleness, even decreasing pain and tenderness and the need for anti-inflammatory drugs.
• Increases brain function: Omega-3 promotes neurotransmission in the brain, and increases intellectual capacity.
• Positive effect on cholesterol: Omega-3 helps increase HDL ("good" cholesterol), and decrease LDL ("bad" cholesterol).
• Lowered triglycerides: No other natural compound to date seems to be more effective than Omega-3 to lower triglycerides, a major risk factor for heart disease.
• Reduced risk of blood clots: Omega-3 lowered fibrinogen, which converts to fibrin, the main component of blood clots and thrombi, which can cause heart disease.
• Lowered chance of heart attack: Lipoprotein(a) which contributes to myocardial infarction is markedly reduced by intake of Omega-3.
• Recommended for diabetics: Omega-3 fish oils provide all these positive benefits without risk of increasing blood sugar.
• Fights signs of aging: Skin is one of the fastest reproducing cell networks in body and needs Omega-3 fatty acids to replenish and maintain the optimum cellular moisture balance. Without these essential fatty acids, skin cells age prematurely.